TRADE Social Media Report: January Recap

Facebook:
Volume of Posts: 5-6 Weekly
Likes: 2,002 at the end of January. Up 8.8% 

1. Total Reach: The number of people who were served any activity from your page, including your posts, posts to your page by other people, mentions, and check-ins

Organic Total Reach

Organic Total Reach

Paid Total Reach

Paid Total Reach

2. Post Reach: The number of people your posts were served to

Organic Post Reach

Organic Post Reach

Paid Post Reach

Paid Post Reach

3. Total Page Likes: Total number of likes for your page. Up 8.8%

4. Most Popular Posts: Posts that reach the most people

Most Popular Organic & Paid Post #1

Most Popular Organic & Paid Post #1

Most Popular Organic & Paid Post #2

Most Popular Organic & Paid Post #2

5. Facebook Fans:Aggregated demographic data about the people who like your Page based on the age and gender information they provide in their user profiles.

6. People Reached: The number of people who have seen any content associated with your Page by age and gender grouping.

7. People Engaged: The number of People Talking About the Page by user age and gender.

Facebook Page Ads: Ads to increase page likes. Below is the monthly cost and performance of each ad

Total Amount Spent: $250

Trade Page Ad

Trade Page Ad

Boosted Dos Chinos Post

Boosted Dos Chinos Post

Boosted Two Birds Post 

Boosted Two Birds Post 

Instagram: 
Volume of Posts: 5-6 Weekly
Followers: 598 at the end of December (Up 18.2%)
Likes: 2,467
Comments: 130
Impressions (stats only available after 1/24): 5,515
Reach (stats only available after 1/24): 4,016

Most Popular Posts: Posts that received the most likes on the @tradeirvine account

A #sweet #waffle drenched in #cookiebutter… dang, @sweetcombfortsjust brought dessert to a whole ‘nother level! 😍 #orangecounty #TradeIrvine#sweetcombforts

A #sweet #waffle drenched in #cookiebutter… dang, @sweetcombfortsjust brought dessert to a whole ‘nother level! 😍 #orangecounty #TradeIrvine#sweetcombforts

The Menace from @thesandwichsociety is heading your way, and you can take it from us, your lunch breaks will never be the same again! PC: @paulsfoodhaul

The Menace from @thesandwichsociety is heading your way, and you can take it from us, your lunch breaks will never be the same again! PC: @paulsfoodhaul