TRADE Social Media Report: December Recap

Facebook:
Volume of Posts: 5-6 Weekly
Likes: 1,840 at the end of December. Up 12.5% 

1. Total Reach: The number of people who were served any activity from your page, including your posts, posts to your page by other people, mentions, and check-ins

Organic Total Reach

Organic Total Reach

Paid Total Reach, Up 209%

Paid Total Reach, Up 209%

2. Post Reach: The number of people your posts were served to

Organic Post Reach

Organic Post Reach

Paid Post Reach

Paid Post Reach

3. Total Page Likes: Total number of likes for your page. Up 12.5

4. Most Popular Posts: Posts that reach the most people

Most Popular Organic Post #1

Most Popular Organic Post #1

Most Popular Organic Post #2

Most Popular Organic Post #2

Most Popular Paid Post #1

Most Popular Paid Post #1

Most Popular Paid Post #2

Most Popular Paid Post #2

5. Facebook Fans: Aggregated demographic data about the people who like your Page based on the age and gender information they provide in their user profiles.

6. People Reached: The number of people who have seen any content associated with your Page by age and gender grouping.

7. People Engaged: The number of People Talking About the Page by user age and gender.

Facebook Page Ads: Ads to increase page likes. Below is the monthly cost and performance of each ad

Total Amount Spent: $300

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Instagram: 
Volume of Posts: 5-6 Weekly
Followers: 506 at the end of December (Up 26.2%)
Likes: 2,259
Comments: 137

Most Popular Posts: Posts that received the most likes on the @tradeirvine account

Life changing #lobster #elote... that #cheesepull, tho! @doschinos, coming to #TRADEIrvine in the not-so-distant future! 🌽❤️ #foodhall #doschinos#orangecounty

Life changing #lobster #elote... that #cheesepull, tho! @doschinos, coming to #TRADEIrvine in the not-so-distant future! 🌽❤️ #foodhall #doschinos#orangecounty

@TheSandwichSociety dilemma: when you really want to order one of each but you only have one stomach 😉 Just a little while more, #Irvine!  #comingREALsoon #getexcited#TRADEirvine

@TheSandwichSociety dilemma: when you really want to order one of each but you only have one stomach 😉 Just a little while more, #Irvine
#comingREALsoon #getexcited#TRADEirvine