TRADE Social Media Report: April Recap

Facebook:
Volume of Posts: 5-6 Weekly
Likes: 2,623 at the end of April. Up 9.7%
Followers: 2,629 at the end of April. Up 10%

1. Total Reach: The number of people who were served any activity from your page, including your posts, posts to your page by other people, mentions, and check-ins

Organic Total Reach, up 1.4%

Organic Total Reach, up 1.4%

Paid Total Reach, up 392%

Paid Total Reach, up 392%

2. Post Reach: The number of people your posts were served to

Organic Post Reach, up 5.8%

Organic Post Reach, up 5.8%

Paid Post Reach

Paid Post Reach

3. Total Page Likes: Total number of likes for your page. Up 9.7%

4. Most Popular Posts: Posts that reach the most people

Most Popular Organic Post #1

Most Popular Organic Post #1

Most Popular Organic Post #2

Most Popular Organic Post #2

Most Popular Paid Post #1

Most Popular Paid Post #1

Most Popular Paid Post #2

Most Popular Paid Post #2

5. Facebook Fans:Aggregated demographic data about the people who like your Page based on the age and gender information they provide in their user profiles.

6. People Reached: The number of people who have seen any content associated with your Page by age and gender grouping.

7. People Engaged: The number of People Talking About the Page by user age and gender.

Facebook Page Ads: Ads to increase page likes. Below is the monthly cost and performance of each ad

Total Amount Spent: $

Instagram:
Volume of Posts: 5-6 Weekly
Followers:  1280 at the end of April (Up 57%)
Likes:  3958
Comments:  245
Impressions:  67,673
Reach:  54,363
Video Views:  6,944

Most Popular Posts: Posts that received the most likes on the @tradeirvine account

@DosChinos fries our brains with their #Stoner #Burrito! Sporadic soft opens this whole week, then comes the Grand Opening very soon! You da best, @foodfanatic! 🤤🌯 #DosChinos#TRADEIrvine #ComingSoon

@DosChinos fries our brains with their #Stoner #Burrito! Sporadic soft opens this whole week, then comes the Grand Opening very soon! You da best, @foodfanatic! 🤤🌯 #DosChinos#TRADEIrvine #ComingSoon

Sweet, @SweetCOMBforts, you are the #twinkle in our eyes! We can’t wait for everyone to taste your #treats! #TRADEIrvine’s #GrandOpening is coming soon! ✨😛✨ #SweetCOMBforts#Foodhall #EatTogether

Sweet, @SweetCOMBforts, you are the #twinkle in our eyes! We can’t wait for everyone to taste your #treats#TRADEIrvine’s #GrandOpening is coming soon! ✨😛✨ #SweetCOMBforts#Foodhall #EatTogether

HUGE Thank You to @OCWeeklyFood for featuring us in the ‘OC Food Movers And Shakers That'll Be at Coachella’ article, we appreciate you! You can find the full article on our Facebook page! Catch our very own @SweetCOMBforts and @PigPenDelicacyon the flipside again at weekend TWO of @Coachella!!! #SweetCOMBforts#PigPenDelicacy #Coachella

HUGE Thank You to @OCWeeklyFood for featuring us in the ‘OC Food Movers And Shakers That'll Be at Coachella’ article, we appreciate you! You can find the full article on our Facebook page! Catch our very own @SweetCOMBforts and @PigPenDelicacyon the flipside again at weekend TWO of @Coachella!!! #SweetCOMBforts#PigPenDelicacy #Coachella