LA Weekly Presents Tacolandia

LA Weekly Presents Tacolandia -

Preseted to all tenants and no-one participated.

Event Recap:

Event Date - June 17th, 2017

Event Location - El Pueblo de Los Angeles, 125 Paseo De La Plaza, Los Angeles, CA 90012

Attendance: over 9000

Promised Promotion:

  • Each vendor receiving:
    • $250 Stipend
    • Full Page Ad in Program
    • Mention in 12 weeks of print advertising and social media promotion
    • Logo and link featured on the microsite
    • Mention in 3 email blast to more than 90,000 people
    • Two General Admission Tickets
    • Featured in the LA Weekly youtube video for tacolandia
    • Photos in the LA Weekly editorial slideshow
    • Photos on the LA Weekly website 

Estimated Value:

Approx $10,000 - $20,000

OC Weekly Summer Fest 2017

OC Weekly Summer Fest 2017

Presented to all tenants and Butterleaf participated.

Event Recap:

Event Date - June 17th, 2017

Event Location - Newport Dunes: 1131 Back Bay Dr. Newport Beach, CA 92660.

Attendance: Roughly 500

Promotion:

  • Vendor would have received:
    • Logo & Link to restaurant on the website
    • Mention in Print, Digital, Email, and Social Media Advertising
    • Mention in internal and external blog coverage
    • Chef feature on social or blog
    • Dedicated instagram post
    • Special OC Weekly promotion opportunities provided to confirmed participants

Estimated Value:

These photos each had the potential to reach over 700,000 readers per image on their online site. The potential amount of impressions that this post could have generated has an approximate value of $75,000 - $100,000.

Pub & Grub 2017

Pub & Grub -

Presented to all tenants and Two Birds participated. 

Event Recap:

Event Date - June 10th, 2017

Event Location - Downtown Santa Ana

Attendance - 2500

Promotion:

  • Guaranteed Facebook Post and Mention from multiple accounts
  • Guaranteed Instagram Post and Mention from multiple accounts
  • Guaranteed Flyer and Poster placement (5000 Each)
  • Multiple Mentions of Event and Brand on KX 93.5
  • Multiple Mentions of Event and Brand on So Cal Restaurant Show
  • Mentions on Event and Brand on OC Weekly post and Email Blast
  • Logo placement on in event signage and pamphlets

Event:

  • Reached over 400,000 impressions through social platforms
  • Reached nearly 40,000 impressions from digital marketing
  • Saw social influencer posts live from the event with a combined following of nearly 500,000 followers.

Estimated Value:

Approx $10,000 - $15,000

Newport Beach Film Festival

Newport Beach Film Festival - 

Presented to all tenants and no-one participated.

Event Recap:

Event Date - April 20th - April 27th, 2017

Event Location - Multiple Locations

Attendance - 1500 - 15,000

Promotion:

Minimum 1 night - 

  • Restaurant name included in Festival Souvenir Program
  • Festival provided signage for your table at each event
  • Restaurant name included in Festival Special Pull-out Section of LA Times
  • Restaurant name included on-screen as part of the Festival Sponsorship Reel
  • Restaurant name and Hotlink on NewportBeachFilmFestival.com
  • Restaurant may provide bounce back options at participating events
  • All Access Sponsor Passes - Valid April 20-April 27. Not Valid for Opening and Closing Night
  • film or gala, which are separate ticketed events.

Max 5 nights - ( Above plus the following)

  • Restaurant promoted through Festival’s social media - Facebook & Twitter (before Festival)
  • Restaurant name included in Festival Souvenir Program
  • 4/color ad on-screen as part of the Festival Sponsorship reel
  • Restaurant featured on Festival email blast
  • Special discount link for your restaurant patrons, for nights that restaurant participates in
  • Full page 4/Color ad in the Official Festival Program
  • Full page 4/Color ad in online version of the Official Festival Program
  • Restaurant name, Hotlink, Logo, Address and Social Media Links featured on NewportBeachFilmFestival.com
  • Restaurant promoted through social media after the Festival with photos included

Estimated Value:

Depending on the number of nights participating a vendor could have received approximately $75,000 - $500,000 worth of promotion.

Foodbeast Presents Meat Street

Foodbeast Presents Meat Street - 

Presented to all tenants and no-one participated.

Event Recap:

Event Date - April 22nd, 2017

Event Location - Mainplace Mall, Santa Ana, CA

Attendance - Roughly 5000

Promotion:

  • Guaranteed Social post to a following of over 5 million
  • Guaranteed Editorial 

Promotion Recap:

  • Over 77.8 Million Impressions
  • Over 25 Million Social Engagements 
  • Over 21 Million Video Views
  • Mentions from web platforms including:
    • OC Weekly
    • So Cal Restaurant Show
    • Huffington Post
    • Insider Food
    • My Magic Recipe
    • OC Register
    • Food Envy
    • LA Beat
    • Time Out LA
    • The Roosevelt's 
    • Plus Many More

Estimated Value:

Approx $15,000 - $30,000

OC Weekly Holiday Cheers 2016

OC Weekly Holiday Cheers 2016 - 

Presented to all tenants and no-one participated.

Event Recap:

Event Date - December 11th, 2016

Event Location - 6500 Scientific Way, Irvine, CA 92618,

Attendance - Roughly 500

Promotion: (Available but not guaranteed)

  • Name on Event Website: http://www.ocweekly.com/holidaycheers (11 weeks total)
  • Half to Full Page, 4 Color Ads
  • Full to Double Truck, 4 Color Ad
  • Promotional Newsletter: includes a 150x150 tile with URL linking back to event website and 75 words of text, or banner position. Sent to 25,950+ weekly subscribers.
  • Minimum 4 Exclusive Email Blasts to the OC Weekly Promotional list (28,000+ subscribers), Events list (24,000+), Dining list (13,000+) and Happy Hour list (8,500+)
  • Calendar Content Listing: includes a 200x200 tile with URL linking back to event website and 75 words of text on ocweekly.com/promotions with a link to purchase tickets.
  • Enter to Win Contest: includes a dedicated contest page on ocweekly.com/promotions with a link to purchase tickets.
  • Web banners driving traffic to event website leaderboard (40,000 impressions per week) with URL linking back to event website.
  • Reskins/Site Takeovers: URL linking back to event website.
  • Blog Posts: Internal and external blog postings about event and participants will be executed by OC Weekly’s editorial staff and our promotional partners
  • Mobile/Tablet
  • Mobile Web Banners
  • Flyers: 5,000 event flyers to be distributed by the Street Team
  • Bill stuffers to OC Weekly clients
  • Remnant ad space on all OC Weekly newsletters
  • Remnant ad space on all OC Weekly apps (OC Weekly and Happy Hours) 
  • (4) Mentions per week on OC Weekly’s Social Media Pages (Twitter, Instagram and Event
  • Page on OC Weekly’s Facebook Page

Estimated Value:

Approx. $50,000 - $70,000