SAMPLE EXECUTION TIMELINE

2 month planning - Store openings / Product Launches / Seasonal Promos

  • 8 Weeks Prior to Execution
    Ideation -- for visual marketing assets, photo content, distribution, and creative influencer outreach
    Proposing Media Buying -- Purchasable Marketing Opportunities that are parallel locale or season
    Event Research -- Target local and regional events tied to promotion and begin sourcing involvement
  • 6 Weeks Prior to Execution
    Content Creation -- Photos for press releases, social media usage, media space, etc. pending Fresh Brothers required approval
    Story Integration -- Drafting potential story pitches and ideating creative influencer outreach
    Build Targets -- Build the target media for outreach and execution of deliverables and information distribution
    Event Marketing -- Secure the placement and position of the event to participate in.
  • 4 Weeks Prior to Execution
    Presentation / Approval -- Collect multiple samples and layouts to present to Fresh Brothers including all press outreach documents and assets
    Content Revision -- Adjust assets, pitches and communication to be approved and in line with brand goals and voice.
    Finalize Media Buying -- Attempt to Purchase Media Plans *limited to publication availability
  • 2 Weeks Prior to Execution
    Final Approval -- Work with brand to communicate the needs of the consumer and discuss with client how to reach that goal
    Asset Delivery -- Send approved content to social team, media partners, and event partners.
    Pitching -- Sending out potential seasonal story pitches, appropriate press releases if new store openings
  • Executing Months
    Media Relations - Media one on one set ups, Media events, media follow ups
    Coverage Alert
    Report Findings