Month 1 - Brand Foundation
- Build or comb current social pages for consistency and accuracy.
- Build bios of owners and team leaders, and create about pages for media.
- Create Fact Sheet for writers and content creators.
- Create Talk Sheet for our team to execute social strategies and brand voice.
- Collect content for promotion and social media.
- Begin web design (if applicable).
Month 2 - Build and Execute Media strategy
- Continue to take photos of menu and interior for social promotion.
- Build promotional strategy utilizing Blueprint.
- Build content on social platforms and connect with events targeting local community and regional food culture.
month 3 - 6 Event and Media Promotion
- Collect promotional collateral and maintain social platforms.
- Pitch New Restaurant concept to our 3,200 national and local media contacts in print, television and radio focusing on the chefs and the food.
- Partner with events that reflect the caliber and match the style and integrity of the brand
- Report on findings and develop strategies for future promotion.