CONCLUSIONS

Brand awareness in the growing markets will thrive based on media centered around family values and business insights. New product launches will grow into larger regional and/or national media channels given proper lead time. Media influencer opening outreach seems to be a core focus for the company and will strongly impact its public exposure, but should be targeted and presented creatively to remain fresh and current. Marketing initiatives will thrive once coherent on all platforms including on line with media spending. We aim to connect the business to local and national publications, events and social audience based on the integrity of the Fresh Brothers brand.