OC Weekly Feature: Asian-American Foodies Changing The Way We Eat

OC Weekly Article highlights OC Restauranteur Leonard Chan, and his first Cal Shabu concepts

OC Weekly Article highlights OC Restauranteur Leonard Chan, and his first Cal Shabu concepts

OC Weekly

"Asian-American Foodies Are Changing The Way Orange County - And The Nation - Eats" 

Published on: February 24, 2016

Highlights from this article:
"You've probably been to one of Chan's restaurants. If you haven't gone through the hidden door behind the guarded sake barrels to the Blind Rabbit in Anaheim, you've probably dipped razor-thin slices of meat into bubbling broth at either Rolling Boil or California Shabu Shabu."

Approximate Reach: Social Following - 95k / Approx. Website Impressions - 170k (Not Included: Print Impressions - 240k / E-Mail Blast - 15k)

Estimated Value: $1,200 - $1,500

Read the full Article: http://www.ocweekly.com/restaurants/asian-american-foodies-are-changing-the-way-orange-county-and-the-nation-eats-6608425

Locale Magazine Feature: Your Guide to Healthy Living 2016

Locale Magazine Article highlights Cal Shabu's healthy interactive dining process

Locale Magazine Article highlights Cal Shabu's healthy interactive dining process

Locale Magazine

"Your Guide to Healthy Living"

Published on: January 26, 2016

Highlights from this article: 
"At California Shabu Shabu, you're the chef! One of the most interactive dining experiences is also one of the healthiest. ... Give them a heads up that you're aiming for the healthiest way of preparing your meal, and they'll be sure to assist. By preparing all your meats and veggies in boiling water and simple seasonings, you're consuming them in a pure, whole form. There's nothing better for your body than to be fueled by real, fresh food. So if you're in the neighborhood, grab a spot at the bar with your friends and cook your own dinner together, at a home away from home."

Approximate Reach: Monthly Web Impressions - 150k / Social Media - 50k (Not Included: Print Impressions -  240k)

Estimated Value: $2,000 - $2,500

Read the full Article: http://localemagazine.com/your-guide-to-healthy-living-in-orange-county/

Locale Magazine Feature: Q&A with Bobby Navarro

Locale Magazine Article highlights Bobby Navarro's typical Sunday night at Cal Shabu Costa Mesa

Locale Magazine Article highlights Bobby Navarro's typical Sunday night at Cal Shabu Costa Mesa

Locale Magazine

Q&A with Bobby Navarro: “Best Spots for coffee, dessert, and shucking oysters in OC”

Published on: November 6, 2015

Highlights from this article:
"My favorite thing to do on Sunday night is visit my best friend Leonard at his restaurant, Cal Shabu Costa Mesa. It's hard to pull him away during the week, but I know he will be behind the bar with the crew on Sunday nights. The vibe is perfect with so many friends coming together to sip, share and chat about life. It's a great way to end a week: surrounded by people you love."

Approximate Reach: Monthly Web Impressions - 150k / Social Media - 50k / Print Impressions - 240k 

Estimated Value: $5,000 - $6,500

Read the full Article: http://localemagazine.com/bobby-navarro-of-100eats-best-spots-for-coffee-dessert-and-shucking-oysters-in-oc/

OC Weekly Feature: On the Line, Leonard Chan

OC Weekly 3-part Interview Article highlights owner Chan and his beginnings at Cal Shabu 

OC Weekly 3-part Interview Article highlights owner Chan and his beginnings at Cal Shabu 

OC Weekly

"On the Line: Leonard Chan, Part Three" 

Published on: January 28, 2015

Highlights from this article:
"You've got a lot of concepts. Tell us what is up and running; then what's in the works in Orange County. GO! : Yowzas. It's hard to believe the time that has zipped by already. I started, with the help of my old friend Wayne Atchley (the original California Shabu Shabu owner) and my friend and business partner Ash Chan at California Shabu Shabu in Costa Mesa six years ago. From there, I popped up The Iron Press at SoCo, and shortly after that, opened the doors to Shuck Oyster Bar along with Chef Noah Blom at The OC Mix in 2012."

Approximate Reach: Social Following - 95k / Approx. Website Impressions - 170k (Not Included: Print Impressions - 240k / E-Mail Blast - 15k)

Estimated Value: $1,200 - $1,500

Read the full Article: http://www.ocweekly.com/restaurants/on-the-line-leonard-chan-part-three-6614911

OC Register Feature: Most Influential 2014, Leonard Chan

OC Register Article highlights owner/ounder Chan's influence on the OC restaurant scene

OC Register Article highlights owner/ounder Chan's influence on the OC restaurant scene

OC Register

"Most Influential 2014: Leonard Chan"

Published on: December 18, 2014

Highlights from this article: 
"BioUnhappy with the stressful dot-com world, Chan left his IT gig in 2009 to open California Shabu-Shabu in Costa Mesa. Three years later, he opened The Iron Press, a gourmet waffle shop with a craft beer bar. Chan has since become a hospitality dynamo. Lives in Irvine. ... Why he’s an influencer: In 2014, he revealed plans to launch a dozen food concepts in Orange County and downtown Los Angeles. That’s on top of roughly a half-dozen restaurants and bars he operates in destination food hubs such as South Coast Collection in Costa Mesa and the Anaheim Packing House."

Reach: Daily Print Impressions (1/4 Page) - 577k / Social Reach - 47k / Monthly Web Impressions - 1 million

Value: $1,500 - $2,200

Read the full Article: http://www.ocregister.com/articles/food-645732-restaurants-side.html