Taste of 4th Street Market

Instagram Promotion & Event Coverage

Taste of 4th St Market was promoted through multiple social channels before and during the event on February 2, 2017. 144 of 150 ticket holders checked in and attended the event.

Pre-Event Coverage
From late January through February 2nd, top OC Influencers conducted ticket giveaways through their Instagram accounts... 

@stirandstyle | @tanayas.table | @occomestibles | @annephung

Highlights from these posts:
"Turnin' up on Taco Tuesday with a GIVEAWAY!! 🌮🏆🌮 Tag your friends below 👇👇👇 for a chance to WIN one of two pairs of tickets to the TASTE OF 4th STREET MARKET on Feb 2, 6-9pm.. So exclusive that tickets won't be available to the public! Like ever. 😱." - @tanayas.table]

"I'm GIVING AWAY 4 tickets to the Taste of 4th St Market in Downtown Santa Ana on Thursday, Feb 2nd 6pm-9pm🎉 This is an invite-only event where attendees will be able to try an exclusive sample dish from each vendor free of charge!" - @stirandstyle

"@doschinos lobster fries at @4thStreetMarket. 🦐🍟👅💦 Definitely a food hall for food porn. 👍🏻😋 Well, here's your chance to eat up‼️ TASTE OF 4th STREET MARKET is next Thursday, 2/2, at 6 pm, and there will be lots of dishes for you to enjoy. I have 2 pairs of tickets to GIVE AWAY so TAG your friends. 2️⃣ WINNERS will be randomly selected and announced tomorrow. These tickets are not available/sold to the public." - @occomestibles

Approximate Reach:  Social Media - 264.3k+ Combined Followers on Instagram

Day-Of Event Coverage
Multiple top OC influencers were in attendance, and each posted about their experience live during the #Tasteof4SM..

@tanayas.table | @occomestibles | @annephung | @hungryhugh | @nonstopeats | @paulsfoodhaul | @lovetram | @100eats | @thestaticfoodbin

Highlights from these posts:
"27 course meal!" - @lovetram
"Red velvet cookies with fruity pebble ice cream. SO GOOD! @chunknchip" - @annephung
"Trying all 15 vendors tonight! Thanks @100eats for having us!" - @annephung

Approximate Reach:  Social Media - 363.5k+ Combined Followers on Instagram 

Estimated Total Value: $2,500 - $3,150