Jinny's 1yr Anniversary Pizza THROWDOWN

Instagram Promotion & Competition Coverage

Jinny's Pizza Throwdown was promoted through multiple social channels before and during their anniversary kick-off on March 1, 2017. All Influencers participating in the competition heavily promoted their pizzas and the competition at 4SM on their social platforms.

'J'all Up In Your Meat' signature pizza via @occomestibles | photo courtesy of @occomestibles

'J'all Up In Your Meat' signature pizza via @occomestibles | photo courtesy of @occomestibles

Pre-Event Coverage

From late February through March 1st, four top OC Influencers were in competition and promoted their participation through their Instagram and Snapchat accounts... 

@stirandstyle | @foodieoc | @occomestibles | @annephung

Highlights from these posts:
"A close up of my signature pizza for @jinnyspizzeria's pizza contest.πŸ•When I was first invited to participate I texted my bootcamp boos to ask what toppings they enjoyed then I thought of what I would enjoy in a pizza as well as what the public would enjoy. I wanted to create something that's not available at Jinny's, that people would enjoy, that I would enjoy and also what people would buy a lot of. ... @jinnyspizzeria!πŸ•πŸŽˆπŸŽ‰ Thank you for having me celebrate with you and to create my signature pizza Besciamella (Italian white sauce, chicken, bacon, mushrooms, garlic, fresh pesto, mozzarella and fontina cheese. It's delicious, fresh and you won't feel guilty eating a slice or three! March 1st is the contest so please support me by purchasing my signature pizza." - @annephung

"Next level pizza right here! πŸ˜πŸ™ŒπŸΎ On Wednesday March 1st grab a slice of this to celebrate the year anniversary of Jinnys and help me win a good contest πŸ˜πŸ‘ŒπŸΌ
🍴: Bacon and Chicken Fettuccini Alfredo
πŸ“Έ : @foodieoc
πŸ“: @jinnyspizzeria
#️⃣#foodieOC and show us your favorites
πŸ‘‡πŸΌ Tag a friend who would love this."
- @foodieoc

"This is the look of pure satisfaction as I gaze upon my signature STIR AND STYLE RAMEN PIZZA I made for the @jinnyspizzeria contest available on March 1 at @4thstreetmarket! My pizza has Shin Ramen (my fav spicy instant ramen), chashu, white sauce, corn, fontina, provolone, mozzarella, red onions, jalapeΓ±os, miso aioli and teriyaki sauce that we made, sriracha, and nori flakes!!!!! I LOVED it!! As a noodle lover, this is LITERALLY MY DREAM COME TRUE ON A PIZZA! I'll be competing against other foodies in this friendly competition and whoever sells the most slices of their pizza on March 1 will have their pizza on the menu for a month and proceeds will go to the charity of the winner's choice. Can't wait to reveal my charity!" - @stirandstyle

"Soooo... I need your help to win this competitionβ£οΈπŸ€— I'm competing in@jinnyspizzeria 1st Anniversary Pizza Throw-Down Competition and it's going down next Wednesday, March 1st. Come on out next week to Jinny's Pizzeria and try my pizza! You know it's the best! It's called "J'all Up In Your Meat"' Pizza πŸ˜œπŸ‘ŠπŸ» with jalapeΓ±os, meatballs, Roma tomato, mozzarella cheese, and basil. πŸ‘…πŸ’¦πŸ’¦πŸ’¦πŸ•πŸ•πŸ•πŸ•πŸ•πŸ•πŸ•πŸ• Thank you in advance friends, families, and followersβ£οΈβ£οΈβ£οΈπŸ™πŸ» Yup! I made this pizza by myself. πŸ‘ŠπŸ»πŸ˜ " - @occomestibles

Approximate Reach:  Social Media - 285.6k+ Combined Followers on Instagram

Day-Of Event Coverage
Each competing influencer, as well as @100eats, posted about the signature pizzas during the Throwdown, encouraging their followers to visit 4SM and order these specialty slice from Jinny's...

@stirandstyle | @foodieoc |@occomestibles | @annephung | @100eats

Highlights from these posts:
"Today is the day!! Let's see how many of these Chicken and Bacon fettuccini alfredo slices can be soldπŸ™ŒπŸΎ Such a fun competition, and for a good causeπŸ•
🍴: FoodieOC Pizza
πŸ“Έ : @foodieoc
πŸ“: @jinnyspizzeria
#️⃣#foodieOC and show us your favorites
πŸ‘‡πŸΌ Tag a friend who would love this"
- @foodieoc

" TODAY IS THE BIG DAY! Happy 1st birthday @jinnyspizzeria!πŸ•πŸŽˆπŸŽ‰ Thank you for having me celebrate with you and to create my signature pizza #annesarmy.πŸ•πŸ’ͺ🏼 Cheers to many more birthdays! πŸ€—  Influencer who's pizza sells the most slices TODAY wins!! Please go support me and my charity! πŸ™πŸΌ  ..." - @annephung

"Get this STIR AND STYLE RAMEN PIZZA in yo bellies today!! If I sell the most slices today at @jinnyspizzeria, my ramen pizza will be on the menu for one month. Portions of the proceeds of my pizza will go to the charity of my choice. The charity I've chosen is @feedingamerica. I'm blessed with the opportunity to pursue my dreams everyday by eating amazing food. ... " - @stirandstyle

"COME OUT TO @JinnysPizzeria TOMORROW (March 1st)‼️ Buy a few slices or whole pizzas of my J'ALL UP IN YOUR MEAT Pizza! πŸ•πŸ•πŸ• You'll love it❣️ All ingredients (tomato sauce, meatballs, buttered oil) are made in house and they only use the freshest produce (jalapeΓ±os, tomatoes, basil) . πŸ˜‹πŸ•πŸ…πŸ§€πŸŒΏπŸŒΆπŸ‘πŸ»πŸ˜ So come on out to πŸ‘‰πŸ» 201 E 4th St, Ste 126, Santa Ana, CA 92701 πŸ‘ˆπŸ». There are 4 of us social influencers competing and whoever's pizza sells the most, wins. All proceeds will go to our choice of charity. I WOULD LIKE TO WIN THIS FOR MY CHARITYβ£οΈπŸ™πŸ»πŸ€— THANK YOU families and friends‼️ ❀❀❀ J'ALL UP IN YOUR MEAT Pizza will be available all day tomorrow from 11 am-10 pm. πŸ‘…πŸ’¦πŸ‘ŠπŸ» " - @occomestibles

"Happy Birthday @jinnyspizzeria@4thstreetmarket !! Fun to see some of our Instagram friends create their own pizza and compete tonight in a pizza THROWDOWN!!! The pizza that sells the most gets to run as a special all month with proceeds going to the creators charity!!! Good luck @stirandstyle @occomestibles@foodieoc @annephung THANKS FOR PLAYING!! Big ups to @foodbeast and @bookofelie for all the support!" - @100eats

Approximate Reach:  Social Media - 302.3k+ Combined Followers on Instagram

Winner's Coverage, Post-Competition:

The Influencer who's pie sold the most on March 1st would be crowned as the winner -- allowing their signature pizza to be on Jinny's menu through the month of March, as well as a portion of proceeds from their pizza going to the Influencer's charity of choice. So, WHO WON?! ANNE PHUNG! 

Highlights from these posts:
"You guys...my pizza won!!!!! πŸ•πŸ•πŸ•πŸ€— THANK YOU soooo much to everyone who supported me yesterday in @jinnyspizzeria anniversary pizza contest! From buying by the slices to buying it by the boxes- your love and support means so much to me! The best part was seeing and hearing you guys tell me you enjoyed it!😍😍😍 My signature #annesarmy pizza will be available all month at @jinnyspizzeria and portions of proceeds of sales will be going to my charity @hashtaglunchbagoc πŸ˜β€οΈ
β€’ Again thank you sooooo much to everyone who came out yesterday to support! I love you guys!!!😘😘😘."
- @annephung

Approximate Reach:  Social Media - @annephung alone reaches 88.9k+  Followers on Instagram 

Anne Phung's winning signature pie, 'Anne's Army' | photo courtesy of @annephung on instagram

Anne Phung's winning signature pie, 'Anne's Army' | photo courtesy of @annephung on instagram

100eats coordinated all Influencer participation for this Jinny's 4SM celebration.

Estimated Total Value: $2,000 - $2,500