OC Register Feature: Poke Party

OC Register Article discusses the Poke Bowl trend in OC and highlights 4SM's Mar

OC Register Article discusses the Poke Bowl trend in OC and highlights 4SM's Mar

OC Register

"Poke party: poke bowl concepts gain traction in Orange County"

Published on: February 22, 2016

Highlights from this article: 
"Poke bowl concepts are blanketing Orange County and the trend doesn't show signs of stopping. The Hawaiian staple is like a deconstructed sushi roll served in a bowl. Depending on the store, poke menus feature a bowl of rice (sticky or black rice) topped with raw fish such as tuna, salmon, scallops, and octopus. Other toppings include scallions, sesame seeds and avocado. Some fusion versions substitute rice with fries. ... Last year, MAR opened at 4th Street Market, a food hall in downtown Santa Ana. It offers Latin-inspired seafood, including a wide range of poke bowls."

Approximate Reach: Daily Print Impressions - 577k / Social Reach - 47k / Monthly Web Impressions - 1 million

Estimated Value: $1,500 - $2,200

Read the full Article: http://www.ocregister.com/articles/poke-705240-location-sushi.html