Jinny's 1yr Anniversary Pizza THROWDOWN

Instagram Promotion & Competition Coverage

Jinny's Pizza Throwdown was promoted through multiple social channels before and during their anniversary kick-off on March 1, 2017. All Influencers participating in the competition heavily promoted their pizzas and the competition at 4SM on their social platforms.

'J'all Up In Your Meat' signature pizza via @occomestibles | photo courtesy of @occomestibles

'J'all Up In Your Meat' signature pizza via @occomestibles | photo courtesy of @occomestibles

Pre-Event Coverage

From late February through March 1st, four top OC Influencers were in competition and promoted their participation through their Instagram and Snapchat accounts... 

@stirandstyle | @foodieoc | @occomestibles | @annephung

Highlights from these posts:
"A close up of my signature pizza for @jinnyspizzeria's pizza contest.๐Ÿ•When I was first invited to participate I texted my bootcamp boos to ask what toppings they enjoyed then I thought of what I would enjoy in a pizza as well as what the public would enjoy. I wanted to create something that's not available at Jinny's, that people would enjoy, that I would enjoy and also what people would buy a lot of. ... @jinnyspizzeria!๐Ÿ•๐ŸŽˆ๐ŸŽ‰ Thank you for having me celebrate with you and to create my signature pizza Besciamella (Italian white sauce, chicken, bacon, mushrooms, garlic, fresh pesto, mozzarella and fontina cheese. It's delicious, fresh and you won't feel guilty eating a slice or three! March 1st is the contest so please support me by purchasing my signature pizza." - @annephung

"Next level pizza right here! ๐Ÿ˜๐Ÿ™Œ๐Ÿพ On Wednesday March 1st grab a slice of this to celebrate the year anniversary of Jinnys and help me win a good contest ๐Ÿ˜๐Ÿ‘Œ๐Ÿผ
๐Ÿด: Bacon and Chicken Fettuccini Alfredo
๐Ÿ“ธ : @foodieoc
๐Ÿ“: @jinnyspizzeria
#๏ธโƒฃ#foodieOC and show us your favorites
๐Ÿ‘‡๐Ÿผ Tag a friend who would love this."
- @foodieoc

"This is the look of pure satisfaction as I gaze upon my signature STIR AND STYLE RAMEN PIZZA I made for the @jinnyspizzeria contest available on March 1 at @4thstreetmarket! My pizza has Shin Ramen (my fav spicy instant ramen), chashu, white sauce, corn, fontina, provolone, mozzarella, red onions, jalapeรฑos, miso aioli and teriyaki sauce that we made, sriracha, and nori flakes!!!!! I LOVED it!! As a noodle lover, this is LITERALLY MY DREAM COME TRUE ON A PIZZA! I'll be competing against other foodies in this friendly competition and whoever sells the most slices of their pizza on March 1 will have their pizza on the menu for a month and proceeds will go to the charity of the winner's choice. Can't wait to reveal my charity!" - @stirandstyle

"Soooo... I need your help to win this competitionโฃ๏ธ๐Ÿค— I'm competing in@jinnyspizzeria 1st Anniversary Pizza Throw-Down Competition and it's going down next Wednesday, March 1st. Come on out next week to Jinny's Pizzeria and try my pizza! You know it's the best! It's called "J'all Up In Your Meat"' Pizza ๐Ÿ˜œ๐Ÿ‘Š๐Ÿป with jalapeรฑos, meatballs, Roma tomato, mozzarella cheese, and basil. ๐Ÿ‘…๐Ÿ’ฆ๐Ÿ’ฆ๐Ÿ’ฆ๐Ÿ•๐Ÿ•๐Ÿ•๐Ÿ•๐Ÿ•๐Ÿ•๐Ÿ•๐Ÿ• Thank you in advance friends, families, and followersโฃ๏ธโฃ๏ธโฃ๏ธ๐Ÿ™๐Ÿป Yup! I made this pizza by myself. ๐Ÿ‘Š๐Ÿป๐Ÿ˜ " - @occomestibles

Approximate Reach:  Social Media - 285.6k+ Combined Followers on Instagram

Day-Of Event Coverage
Each competing influencer, as well as @100eats, posted about the signature pizzas during the Throwdown, encouraging their followers to visit 4SM and order these specialty slice from Jinny's...

@stirandstyle | @foodieoc |@occomestibles | @annephung | @100eats

Highlights from these posts:
"Today is the day!! Let's see how many of these Chicken and Bacon fettuccini alfredo slices can be sold๐Ÿ™Œ๐Ÿพ Such a fun competition, and for a good cause๐Ÿ•
๐Ÿด: FoodieOC Pizza
๐Ÿ“ธ : @foodieoc
๐Ÿ“: @jinnyspizzeria
#๏ธโƒฃ#foodieOC and show us your favorites
๐Ÿ‘‡๐Ÿผ Tag a friend who would love this"
- @foodieoc

" TODAY IS THE BIG DAY! Happy 1st birthday @jinnyspizzeria!๐Ÿ•๐ŸŽˆ๐ŸŽ‰ Thank you for having me celebrate with you and to create my signature pizza #annesarmy.๐Ÿ•๐Ÿ’ช๐Ÿผ Cheers to many more birthdays! ๐Ÿค—  Influencer who's pizza sells the most slices TODAY wins!! Please go support me and my charity! ๐Ÿ™๐Ÿผ  ..." - @annephung

"Get this STIR AND STYLE RAMEN PIZZA in yo bellies today!! If I sell the most slices today at @jinnyspizzeria, my ramen pizza will be on the menu for one month. Portions of the proceeds of my pizza will go to the charity of my choice. The charity I've chosen is @feedingamerica. I'm blessed with the opportunity to pursue my dreams everyday by eating amazing food. ... " - @stirandstyle

"COME OUT TO @JinnysPizzeria TOMORROW (March 1st)โ€ผ๏ธ Buy a few slices or whole pizzas of my J'ALL UP IN YOUR MEAT Pizza! ๐Ÿ•๐Ÿ•๐Ÿ• You'll love itโฃ๏ธ All ingredients (tomato sauce, meatballs, buttered oil) are made in house and they only use the freshest produce (jalapeรฑos, tomatoes, basil) . ๐Ÿ˜‹๐Ÿ•๐Ÿ…๐Ÿง€๐ŸŒฟ๐ŸŒถ๐Ÿ‘๐Ÿป๐Ÿ˜ So come on out to ๐Ÿ‘‰๐Ÿป 201 E 4th St, Ste 126, Santa Ana, CA 92701 ๐Ÿ‘ˆ๐Ÿป. There are 4 of us social influencers competing and whoever's pizza sells the most, wins. All proceeds will go to our choice of charity. I WOULD LIKE TO WIN THIS FOR MY CHARITYโฃ๏ธ๐Ÿ™๐Ÿป๐Ÿค— THANK YOU families and friendsโ€ผ๏ธ โคโคโค J'ALL UP IN YOUR MEAT Pizza will be available all day tomorrow from 11 am-10 pm. ๐Ÿ‘…๐Ÿ’ฆ๐Ÿ‘Š๐Ÿป " - @occomestibles

"Happy Birthday @jinnyspizzeria@4thstreetmarket !! Fun to see some of our Instagram friends create their own pizza and compete tonight in a pizza THROWDOWN!!! The pizza that sells the most gets to run as a special all month with proceeds going to the creators charity!!! Good luck @stirandstyle @occomestibles@foodieoc @annephung THANKS FOR PLAYING!! Big ups to @foodbeast and @bookofelie for all the support!" - @100eats

Approximate Reach:  Social Media - 302.3k+ Combined Followers on Instagram

Winner's Coverage, Post-Competition:

The Influencer who's pie sold the most on March 1st would be crowned as the winner -- allowing their signature pizza to be on Jinny's menu through the month of March, as well as a portion of proceeds from their pizza going to the Influencer's charity of choice. So, WHO WON?! ANNE PHUNG! 

Highlights from these posts:
"You guys...my pizza won!!!!! ๐Ÿ•๐Ÿ•๐Ÿ•๐Ÿค— THANK YOU soooo much to everyone who supported me yesterday in @jinnyspizzeria anniversary pizza contest! From buying by the slices to buying it by the boxes- your love and support means so much to me! The best part was seeing and hearing you guys tell me you enjoyed it!๐Ÿ˜๐Ÿ˜๐Ÿ˜ My signature #annesarmy pizza will be available all month at @jinnyspizzeria and portions of proceeds of sales will be going to my charity @hashtaglunchbagoc ๐Ÿ˜โค๏ธ
โ€ข Again thank you sooooo much to everyone who came out yesterday to support! I love you guys!!!๐Ÿ˜˜๐Ÿ˜˜๐Ÿ˜˜."
- @annephung

Approximate Reach:  Social Media - @annephung alone reaches 88.9k+  Followers on Instagram 

Anne Phung's winning signature pie, 'Anne's Army' | photo courtesy of @annephung on instagram

Anne Phung's winning signature pie, 'Anne's Army' | photo courtesy of @annephung on instagram

100eats coordinated all Influencer participation for this Jinny's 4SM celebration.

Estimated Total Value: $2,000 - $2,500

Taste of 4th Street Market

Instagram Promotion & Event Coverage

Taste of 4th St Market was promoted through multiple social channels before and during the event on February 2, 2017. 144 of 150 ticket holders checked in and attended the event.

Pre-Event Coverage
From late January through February 2nd, top OC Influencers conducted ticket giveaways through their Instagram accounts... 

@stirandstyle | @tanayas.table | @occomestibles | @annephung

Highlights from these posts:
"Turnin' up on Taco Tuesday with a GIVEAWAY!! ๐ŸŒฎ๐Ÿ†๐ŸŒฎ Tag your friends below ๐Ÿ‘‡๐Ÿ‘‡๐Ÿ‘‡ for a chance to WIN one of two pairs of tickets to the TASTE OF 4th STREET MARKET on Feb 2, 6-9pm.. So exclusive that tickets won't be available to the public! Like ever. ๐Ÿ˜ฑ." - @tanayas.table]

"I'm GIVING AWAY 4 tickets to the Taste of 4th St Market in Downtown Santa Ana on Thursday, Feb 2nd 6pm-9pm๐ŸŽ‰ This is an invite-only event where attendees will be able to try an exclusive sample dish from each vendor free of charge!" - @stirandstyle

"@doschinos lobster fries at @4thStreetMarket. ๐Ÿฆ๐ŸŸ๐Ÿ‘…๐Ÿ’ฆ Definitely a food hall for food porn. ๐Ÿ‘๐Ÿป๐Ÿ˜‹ Well, here's your chance to eat upโ€ผ๏ธ TASTE OF 4th STREET MARKET is next Thursday, 2/2, at 6 pm, and there will be lots of dishes for you to enjoy. I have 2 pairs of tickets to GIVE AWAY so TAG your friends. 2๏ธโƒฃ WINNERS will be randomly selected and announced tomorrow. These tickets are not available/sold to the public." - @occomestibles

Approximate Reach:  Social Media - 264.3k+ Combined Followers on Instagram

Day-Of Event Coverage
Multiple top OC influencers were in attendance, and each posted about their experience live during the #Tasteof4SM..

@tanayas.table | @occomestibles | @annephung | @hungryhugh | @nonstopeats | @paulsfoodhaul | @lovetram | @100eats | @thestaticfoodbin

Highlights from these posts:
"27 course meal!" - @lovetram
"Red velvet cookies with fruity pebble ice cream. SO GOOD! @chunknchip" - @annephung
"Trying all 15 vendors tonight! Thanks @100eats for having us!" - @annephung

Approximate Reach:  Social Media - 363.5k+ Combined Followers on Instagram 

Estimated Total Value: $2,500 - $3,150

WHERE Mag Feature: Santa Ana

WHERE Mag article highlights 4th Street Market and its vendors

WHERE Mag article highlights 4th Street Market and its vendors

WHERE Magazine

"Metro Cities"
Costa Mesa, a retail cultural and business center, adjoins Irvine and Santa Ana the county seat

Published on: December 1, 2016

Highlights from this article:
"Find a dozen innovative fast-casual dining concepts at 4th Street Market."

Approximate Reach: Social Following - 95k / Approx. Website Impressions - 170k / Print Impressions - 240k / E-Mail Blast - 15k) + 3 Full page print with front cover page viewed by 117,000 readers, published monthly

Estimated Value: $2,000 - $4,000

Read the full Article: https://issuu.com/socalmedia/docs/where-orange-county-magazine-winter_7acaf3dc7a3ab6, and on page 22 of the Fall Issue of WHERE

OC Register Feature: New Restaurants at 4th Street Market

OC Register article highlights 4SM's 2017 tenant shifts

OC Register article highlights 4SM's 2017 tenant shifts

OC Register

"4th Street Market closing 2 restaurants, opening 2 new ones; rival food hall to debut in January"

Published on: December 1, 2016

Highlights from this article: 
"Santa Anaโ€™s 4th Street Market, a modern food hall looking to be a game changer in downtown, is experiencing another tenant shake-up. Terra and KTCHN DTSA are closing and being replaced with two new concepts in January. The changes come as the marketplace, which opened in early 2015, faces new competition with the soon-to-open McFadden Public Market down the street. In keeping with 4th Streetโ€™s incubator philosophy, Terra and KTCHN DTSA have run their course at the food hall. Terra, owned by the same operator as food hall poke concept MAR, will be replaced by a brick-and-mortar version of the falafel food truck Falasophy."

Reach: Daily Print Impressions (1/4 Page) - 577k / Social Reach - 47k / Monthly Web Impressions - 1 million

Value: $1,500 - $2,200

Read the full Article: http://www.ocregister.com/articles/food-736779-hall-market.html

OC Weekly Feature: Food Hall Updates

OC Weekly article highlights 4SM's food hall updates including new tenants CIVIC and Falasophy

OC Weekly article highlights 4SM's food hall updates including new tenants CIVIC and Falasophy

OC Weekly

"We've Got Your Food Hall Updates: TRADE, Union Market And More!"

Published on: November 29, 2016

Highlights from this article:
"The DTSA roundup is undergoing their second round of concept changes. You may recognize one of them as luxe lonchera Falasophy. The last time we ran into Rashad, he was looking for a future brick-and-mortar site. He assured us that the truck will still operate with a regular schedule, but looks forward to finally expanding the menu beyond their ever-popular falafel and hummus-based menu items. Also showing up next year, the return of CIVICโ€” a juicery and fresh food concept from the owner of existing spots Mar and Terra. What this means, however, is the closure of both KTCHN DTSA and Terra to make room for everyone. Expect CIVIC to carry over some of Terra's items, because owner Jon Melendez wouldn't want to deprive diners of their favorite meals."

Approximate Reach: Social Following - 95k / Approx. Website Impressions - 170k (Not Included: Print Impressions - 240k / E-Mail Blast - 15k)

Estimated Value: $1,200 - $1,500

Read the full Article: http://www.ocweekly.com/restaurants/weve-got-your-food-hall-updates-trade-union-market-and-more-7708076

Orange Coast Mag: 29 Best Tacos in OC

Orange Coast Mag Article highlights the best tacos in OC including 4SM's Dos Chinos

Orange Coast Mag Article highlights the best tacos in OC including 4SM's Dos Chinos

Orange Coast Magazine

"The 29 Best Tacos in O.C." 

Published on: November 5, 2016

Highlights from this article:
"As the name suggests, Asian and Latin sensibilities mix and mingle throughout the menu, but one taco in particular, the Irvine Shrimp, succeeds with hybrid vigor. Spicy and sweet shrimp overflow two tortillas with drizzled dulce de leche mayo caramel, minced chileโ€‘limeโ€‘roasted walnuts, shredded cabbage, plus the obligatory onions and cilantro. Itโ€™s a showstopper."

Approximate Reach: Partial Page Print Article / Social Following - 22k + / Approx. Website Impressions - 35k + / 85k + Monthly Web Impressions

Estimated Value: $2,000 - $2,500

Read the Full Article: http://www.orangecoast.com/ocdining/29-best-tacos-o-c/

OC Weekly Feature: Hop Phan

OC Weekly article highlights 4SM's Dos Chinos & Sit Low Pho Owner and Chef, Hop Phan

OC Weekly article highlights 4SM's Dos Chinos & Sit Low Pho Owner and Chef, Hop Phan

OC Weekly

"Hop Phan Is OC's Most Unappreciated Chef, So Acknowledge Him at Sit Low Pho"

Published on: November 3, 2016

Highlights from this article:
"Hop Phan might be the hardest-working yet most unappreciated chef in OC today. He has represented us well on national TV shows ranging from Chopped to Cutthroat Kitchen, and he still runs his Dos Chinos food truck and stall. All this year, his lobster eloteโ€”the crustacean split and stuffed with roasted, buttered kernels, a mishmash so decadent you don't know where animal ends and corn startsโ€”has rightfully been an Instagram sensation. ... Sit Low Pho also lands the classics, with excellent egg rolls, bรบns, other bรกnh mรฌs and garlic chicken wings that deserve their own franchise opportunty. But the best thing about Phan is a quote he gave our Anne Marie Panoringan regarding the rise of Asian restaurants in downtown SanTana. "Don't you find it fitting that DTSA," he told Panoringan, "which used to be a Chinatown, is now Chinotown again?""

Approximate Reach: Social Following - 95k / Approx. Website Impressions - 170k (Not Included: Print Impressions - 240k / E-Mail Blast - 15k)

Estimated Value: $1,200 - $1,500

Read the full Article: http://www.ocweekly.com/restaurants/hop-phan-is-ocs-most-unappreciated-chef-so-acknowledge-him-at-sit-low-pho-7642869

LA Mag Feature: Favorite OC-Exclusive Restaurants

LA Mag article highlights their favorite OC restaurants including 4SM vendor Dos Chinos

LA Mag article highlights their favorite OC restaurants including 4SM vendor Dos Chinos

LA Mag

"10 Orange County Restaurants That We Wish Existed in L.A."

Published on: November 2, 2016

Highlights from this article: 
"Chef Hop Phan is like the Roy Choi of Orange County, if Roy Choi was super hopped up on Mountain Dew, chronic, and Instagram likes. And I genuinely mean that as a compliment."

Reach:  142k+ average circulation, 1 million daily web impressions / Social Reach - 320k Twitter Followers + 27k on Facebook + 60k on Instagram

Value: $2,500 - $4,500

Read the full Article: http://www.lamag.com/digestblog/10-orange-county-restaurants-wish-existed-l/

SoCal Pulse Feature: Top OC Food Halls

SoCal Pulse Article highlights 4th Street Market as one of the top OC food halls

SoCal Pulse

"Top Orange County Food Halls"

Published on: October 18, 2016

Highlights from this article: 
"In the heart of revitalized downtown Santa Anaโ€”aka DTSAโ€”4th Street Market has an urban-suburban cool that sets it apart in a county better known for theme parks and beaches. The vendors reflect the influence of O.C.โ€™s pioneering gourmet food truck movement as the indie startups transition to brick-and-mortar. Expect corn and chilies and more at the latest add, Alta Baja. From its airy 4th Street vantage, the store/cafรฉ showcases food products from across the Southwest and Baja Californiaโ€”and others showing Latin influence made on-site in the adjacent East End Kitchens."

Approximate Reach: Approx. Monthly Website Impressions - 170k / Print Impressions - 240k / E-Mail Blast - 15k)

Estimated Value: $1,500 - $2,000

Read the full Article: http://socalpulse.com/blog/2016/10/18/top-orange-county-food-halls/

OC Weekly Feature: 100 Favorite OC Dishes, #8: Sausage Slice At Jinny's Pizzeria

OC Weekly article highlights 4SM's Jinny's Sausage Slice

OC Weekly article highlights 4SM's Jinny's Sausage Slice

OC Weekly

"100 Favorite OC Dishes, #8: Sausage Slice At Jinny's Pizzeria!"

Published on: October 12, 2016

Highlights from this article:
"Yet we sensed something different the first time we ate at Jinny's Pizzeria. It was all about the dough. ... From the mind of Nathaniel Nguyen, Jinny's was named after a dear friend with a lotta sass. His 4th Street Market joint bakes the kind of slices you had growing upโ€” a throwback from today's mass-produced, 90-second creations.

Approximate Reach: Social Following - 95k / Approx. Website Impressions - 170k (Not Included: Print Impressions - 240k / E-Mail Blast - 15k)

Estimated Value: $1,200 - $1,500

Read the full Article: http://www.ocweekly.com/restaurants/100-favorite-oc-dishes-8-sausage-slice-at-jinnys-pizzeria-7578498

Instagram Feature: Foodbeast

Foodbeast Instagram posts highlight Sit Low Pho's OOZEFEST Eggrolls

Foodbeast Instagram posts highlight Sit Low Pho's OOZEFEST Eggrolls

Foodbeast on Instagram

"@sitlowpho is bringing the HEAT with these event-exclusive HAM & CHEESE EGGROLLS"

Published on: October 1, 2016

Highlights from these posts:
"Dude, I'm so hyped for#OOZEFEST it's crazy. @sitlowpho is an early contender for best item with these Jalapeรฑo-popper ham and cheese egg rolls! ... Pictures of #oozefest items are starting to leak a month prior to the event! If you were of the thousands that came out last year, you know what's coming!@sitlowpho is bringing the HEAT with these event-exclusive HAM & CHEESE EGGROLLS."

Approximate Reach:  Social Media - 4.3+ million Followers on Facebook / 485k Followers on Instagram / 38k Followers on Twitter / 127,106 YouTube Subscribers

Estimated Value: $1,400 - $2,000

View the Posts: https://www.instagram.com/p/BKj36B1B7Uq/https://www.instagram.com/p/BKj36B1B7Uq/

OC Weekly Feature: OC Grub Guide

OC Weekly article highlights 4SM's Jinny's and Dos Chinos welcoming the Travel Channel

OC Weekly article highlights 4SM's Jinny's and Dos Chinos welcoming the Travel Channel

OC Weekly

"OC Grub Guide For 9/22-9/28: (Max) Love and Tequila"

Published on: September 22, 2016

Highlights from this article:
"Jinny's Pizzeria & Dos Chinos Welcome The Travel Channel - Santa Ana : Got lunch plans this Saturday? Our friends at 4th Street Market are having a very special visit from The Travel Channel over the weekend, and they want you there! Jinny's is also having a Customer Appreciation Day -- 20% off the entire menu, all freaking day. And Dos Chinos? Their amazing lobster elote is gonna be discounted down to $22.75 (normally $27.75) from now through Tuesday. Use that extra fiver to grab a slice for later."

Approximate Reach: Social Following - 95k / Approx. Website Impressions - 170k (Not Included: Print Impressions - 240k / E-Mail Blast - 15k)

Estimated Value: $1,200 - $1,500

Read the full Article: http://www.ocweekly.com/restaurants/oc-grub-guide-for-9-22-9-28-max-love-and-tequila-7530855

INSIDER Feature: 100 foods you need to eat

INSIDER article highlights 100 foods you need to eat (and Instagram) this year, including 4SM's tenant Jinny's Spaghetti & Meatball Pizza

INSIDER

"100 foods you need to eat (and Instagram) this year'"

Published on: September 19, 2016

Highlights from this article:
"Jinny's Pizzeria in Santa Ana, California, had the genius idea of combining two classic Italian dishes: cheese pizza and spaghetti and meatballs. The resulting slice is quite a mouthful."

Approximate Reach:  255,706 Web Impressions / Social Media - 5.5+ million Followers on Facebook / 356k Followers on Instagram 

Estimated Value: $7,500 - $10,000

Read the full article: http://www.thisisinsider.com/foods-you-need-to-eat-this-year-2016-9/

NBC 4 Feature: Savor Santa Ana

NBC 4 article features Savor Santa Ana and 4SM tenants

NBC 4 article features Savor Santa Ana and 4SM tenants

NBC 4

"Savor Santa Ana: Try Bunches of Bites"

Published on: September 16, 2016

Highlights from this article:
"Advance tickets are strongly suggested, because A) Santa Ana on a Friday brims with fun and B) people are rather stoked about the idea of sauntering about while supping it up at lauded local eateries. ... (O)ver 40 distinctive restaurants" dot the downtown eat-around map, including Gypsy Den, Alta Baja Market, Downtown Donuts, and Sweet Mission Cookie."

Approximate Reach: TBD

Estimated Value: $2,500 - $4,500

Read the full Article: http://www.nbclosangeles.com/news/local/Savor-Santa-Ana-Try-Bunches-of-Bites-393577361.html

OC Register Feature: Restaurant Openings in OC

OC Register article highlights some of 4SM's tenants of 2016

OC Register article highlights some of 4SM's tenants of 2016

OC Register

"Restaurant Openings in Orange County"

Published on: Updated - September 15, 2016

Highlights from this article: 
"Tenants coming to the 4th Street Market include: Electric City Butcher (a European-style butcher shop by Michael Puglisi)."

Reach: Daily Print Impressions (1/4 Page) - 577k / Social Reach - 47k / Monthly Web Impressions - 1 million

Value: $1,500 - $2,200

Read the full Article: http://www.ocregister.com/articles/restaurant-373715-openings-list.html

OC Weekly Feature: On The Line - Jason Mercado of Sweet Mission Cookie Co

OC Weekly interview article highlights Jason Mercado of Sweet Mission Cookie Company

OC Weekly interview article highlights Jason Mercado of Sweet Mission Cookie Company

OC Weekly

"On the Line: Jason Mercado of Sweet Mission Cookie Company"

Published on: September 12, 2016

Highlights from this article:
"The goal of Sweet Mission Company is to work with those that have faced challenges in life (ex-felons, recovering addicts, at-risk youth, homeless individuals, etc.) and teach them about entrepreneurship and help them get their lives back on track. So I want to Inspire people to look beyond their situation, Empower them to follow their dream/goals and Encourage them to never give up (even in the face of adversity)." 

Approximate Reach: Social Following - 95k / Approx. Website Impressions - 170k (Not Included: Print Impressions - 240k / E-Mail Blast - 15k)

Estimated Value: $1,200 - $1,500

Read the full Article: http://www.ocweekly.com/restaurants/on-the-line-jason-mercado-of-sweet-mission-cookie-company-7504084

LA Times Feature: Your Guide to Orange County Food Halls

LA Times article highlights the best of OC Food Halls including 4SM's EEK, Jinny's, Sit Low Pho

LA Times article highlights the best of OC Food Halls including 4SM's EEK, Jinny's, Sit Low Pho

LA Times

"Your Guide to Orange County Food Halls"

Published on: September 2, 2016

Highlights from this article:
"4th Street. Market in Santa Ana: This food hall, which opened in February 2015, is supposed to serve as a culinary incubator for up-and-coming restaurateurs and chefs, as well as a place to get a good meal. And in addition to the restaurant stalls, thereโ€™s East End Incubator Kitchens, which has small kitchen spaces for rent. ... Donโ€™t miss: The Pho French dip banh mi sandwich from Sit Low Pho. Itโ€™s a big, comforting bowl of brisket pho you can eat with your hands, in sandwich form. Thick slices of Angus brisket are layered on a baguette with all the typical pho accouterments, including herbs and jalapeos; the sandwich is served alongside a bowl of pho broth for dipping."

Approximate Reach: Monthly Web Impressions / Social Media - 45k

Estimated Value: $2,500 - $4,000

Read the full Article: http://www.latimes.com/food/dailydish/la-fo-orange-county-food-halls-20160814-snap-story.html#

WHERE Mag Feature: Culinary Kaleidoscope

WHERE Mag article highlights 4th Street Market and its vendors in their 4 page food hall article

WHERE Magazine

"Culinary Kaleidoscope"

Published on: August 29, 2016

Highlights from this article:
"In the heart of revitalized downtown Santa Ana -- aka DTSA -- 4th Street Market, has an undeniable urban cool that sets it apart in a county better known for theme parks and beaches. The vendors reflect the influence of O.C.'s pioneering gourmet food truck movement as the indie startups transition to brick and mortar."

Approximate Reach: Social Following - 95k / Approx. Website Impressions - 170k / Print Impressions - 240k / E-Mail Blast - 15k) + 3 Full page print with front cover page viewed by 117,000 readers, published monthly

Estimated Value: $3,000 - $6,000

Read the full Article: https://issuu.com/socalmedia/docs/woc_fa16_web, and on pages 18-20 of the Fall Issue of WHERE

Orange Coast Mag Feature: Best 28 Pizzas in OC

Orange Coast Mag article selects the best 28 pizzas in OC and highlights 4SM's Jinny's

Orange Coast Mag article selects the best 28 pizzas in OC and highlights 4SM's Jinny's

Orange Coast Magazine

"Your Favorite Pizza"
Orange Coast Perfect Pizza -- Our Critics Pick The Best 28 in OC

Published on: August 24, 2016

Highlights from this article:
"The pizza options in Orange County are endless and everyone has a different take. We asked you what your favorite pizza is and hereโ€™s what you said: ... For the August issue of Orange Coast magazine, we highlighted our 28 favorite pizzas in O.C. We wanted to conclude our month-long celebration of pizza with a contest and an opportunity for our readers to express their favorites. Congratulations to our winners!"

Approximate Reach: Full Page Print Article / Social Following - 22k + / Approx. Website Impressions - 35k + / 85k + Monthly Web Impressions

Estimated Value: $2,000 - $3,000

Read the Full Article: http://www.orangecoast.com/ocdining/your-favorite-pizza/, and on the cover of the August, 2016 Issue