Nov. Table Tennis Tournament

Event: OCTTA Table Tennis Tournament

Event Date: 11/1

Initial Planning Began on: 9/22

Location: 4SM Patio

Time: 6:30 PM

Attendance: 6 People

Demographic: All Ages

Beneficiary: The Orange County Table Tennis Academy

Photos from event: https://www.dropbox.com/sh/iz6j1b8wyld64sz/AABkQycWa2BRK9IpPI9g2j1Qa?dl=0

# of People Sent To: 40353

Open rate: 11%

Click through rate: N/A

# of Social Media Posts: 2 Post

  • Post 1 
    • Likes: 245
    • Comments: 5
    • Saved: 3
    • Impressions: 6,647
    • Reach: 5,618
    • Engagement: 253
  • Post 2 
    • Likes: 176
    • Comments: 5
    • Saved: 2
    • Impressions: 7,585
    • Reach, 6,084
    • Engagement: 183

Oct Trivia/Cinema Night

Event:

- Beatlejuice & Horror Trivia

Event Date:

- 10/25/17

Initial Planning Began on:

- 10/1/17

Location: 

- 4SM Patio

Time:

- 7:00 PM

Attendance:

- 25 Teams

Demographic:

- All Ages

Beneficiary:

- Frida Cinema 

Promotion Promised:

- Social Posts

Promotion Received:

- Social Posts

Photos from the event:

https://www.instagram.com/p/BaS3fU3hBuZ/?taken-by=4thstreetmarket

4SM Facebook Beatlejuice.png
Frida Beatlejuice.png

The value of this event:

- Recurring Guests

Yelp / Night of the Mummies - Chunk N Chip

Event: Night of the Mummies

Event Date: May 26, 2016

Initial Planning Began on:  May 7, 2016

Location: Bowers Museum

2002 N Main St. 

Santa Ana, CA 92706

Time: 6:30 pm - 8:30 pm

Attendance: 172

Demographic: 21 - 50 

Number of page views: 793 + 

Promotion Promised

  • Elite Yelpers eyes on your brand, Plus the eyes of all attendees

Promotion Received: 

 

The value of this event: Being able to get past and new clients back into your restaurant to possibly make them reoccurring customers. A booth like this in a closed event like this would cost roughly $500.

You can link the event page to your Yelp Business Page by following these steps:

1) Visit http://biz.yelp.com and log in to your Business Owner Account.
2) From the side bar, click on "Business Information"
3) You will see on the main screen a series of [x] signs, click on the link that says "Business Recommendations"
4) Search for the business in the areas provided. Once you've found the correct listing, click on it: It should come up as Yelp's Modern Mixer in Santa Ana, CA.
5) Add a comment on why you're recommending this business. It could be something simple like "Check out this cool Yelp event that we did!"
6) Hit "Publish" and voila, you're done!

Artopia - MAR dtsa

Event: Artopia

Event Date: May 14,2016

Initial Planning Began on: March 3, 2016

Location: The 1912

305 N Spurgeon Street

Santa Ana Ca, 92701

Time: 6:00 pm - 9:00 pm

Attendance: Approx 250

Demographic: 21 + 

Beneficiary: The Wooden Floor

Amount Raised: 

Promotion Promised

  • Dedicated social posts on Atropin's Facebook, Twitter, and Instagram. 
  • Inclusion on event print ads (up to 10 ads), email blasts, newsletters, web and social 
  • Inclusion on event flyers
  • Logo and link on Artopia website
  • Mention in internal and external blogs

Promotion Received: 

  • Several photos on their website 
  • Photos from event: 

 

The value of this event: Being able to get past and new clients back into your restaurant to possibly make them reoccurring customers. A booth like this in a closed event like this would cost roughly $500.

Artopia - Terra

Event: Artopia

Event Date: May 14,2016

Initial Planning Began on: March 3, 2016

Location: The 1912

305 N Spurgeon Street

Santa Ana Ca, 92701

Time: 6:00 pm - 9:00 pm

Attendance: Approx 250

Demographic: 21 + 

Beneficiary: The Wooden Floor

Amount Raised: 

Promotion Promised

  • Dedicated social posts on Atropin's Facebook, Twitter, and Instagram. 
  • Inclusion on event print ads (up to 10 ads), email blasts, newsletters, web and social 
  • Inclusion on event flyers
  • Logo and link on Artopia website
  • Mention in internal and external blogs

Promotion Received: 

  • Several photos on their website 
  • Photos from event: 

 

The value of this event: Being able to get past and new clients back into your restaurant to possibly make them reoccurring customers. A booth like this in a closed event like this would cost roughly $500.

Tacolandia - Dos Chinos

Event: Tacolandia

Date: June 11, 2016

Time: 3:00 PM - 8:00 PM

Location: El Pueblo de Los Angeles - 125 Paseo De la Plaza, Los Angeles, CA 90012

Attendance: over 9000

Promotion:

  • Dos Chinos is receiving:
    • $250 Stipend
    • Full Page Ad in Program
    • Mention in 12 weeks of print advertising and social media promotion
    • Logo and link featured on the microsite
    • Mention in 3 email blast to more than 90,000 people
    • Two General Admission Tickets

      Promotion Received: 
    • Featured in the LA Weekly youtube video for tacolandia 
    • Photos in the LA Weekly editorial slideshow
    • Photos on their website 

 

  • Multiple photos from influencers: 

The value of this event:

Approximately $100,000

Thanksgiving Dinner presented by Electric City Butcher

Event: Thanksgiving Dinner presented by Electric City Butcher

Date: November 18th

Time: 7:00 PM - 9:00 PM

Attendance: Sold Out (just under 20 seats)

Press:

We had several personal accounts posting about this event that were in attendance that reached approx 500 views. Between posts from Electric City Butcher, 4SM, 100eats, and Personal Accounts via Instagram, Facebook, and Twitter we were able to obtained roughly 20,000 views.

More publicity came post the event once people were able to understand Michaels outlook and passion for meats. They seemed to be extremely interested in future events during the thanksgiving dinner.

Photo Link:

https://www.facebook.com/4thstreetmarketdtsa/posts/1032187616842601

 

Foodbeast Christmas

Event: Foodbeast Christmas Party

Date: December 11, 2015

Location: 4th Street Market

Time of Event: 6:00 PM - 9:00 PM

100eats reached out to all tenants inside of the 4th street market about creating an exclusive item for the date and time of this event to be on display and sold to Foodbeast guests and other customers.

Foodbeast utilized the liquor license at 4th street market to sale PBR at $3 a beer to Foodbeast guests. We sold 44 total beers coming to a cost of $132. We also created a cocktail to give to all of Foodbeast guests and we will be paying a total $100 for the cocktail creation. We owe a total of $232 for the use of alcohol for the Foodbeast Christmas Party.

All tenants created a “Foodbeast Food Item” and had them on display for all guests to see.

MEDIA

The top 5 influencers that were attending the event and posted content reached approx 500,000 people alone.

  • DailyfoodFeed- 173K followers

  • FoodwithMichael- 80K followers

  • Foodbeast- 357K followers

  • Stirandstyle- 43.5K followers

  • Missfoodieproblems- 59K followers

With all of the other influencers that were present we feel that the overall reach came to approx. 1 Million views.

The Photos included tagged restaurants and 4SM, geotag of restaurants and 4SM, hashtags of restaurants and 4SM. The photos themselves were of the food specials, the restaurants, 4SM, and FB Kitchen.

Total value for this event was approx $25,000

Jack FM

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Event: Jack FM

Date: February 17, 2016

Time: 12 PM - 2 PM

Location: 4th Street Market Patio

93.1 Jack FM announced the event was taking place on twitter and personal website; links below

https://twitter.com/931JACKFM/status/690599832113643521

http://events.931jackfm.cbslocal.com/santaana/events/join-jack-fm-4th-street-market-/E0-001-090247450-2

 

93.1 Jack FM did a promotion post for 4th St Market on:

Twitter - which received 1 retweet and 3 likes

Instagram - obtaining 43 Likes, featuring Dos Chino Stoner Fries

Their website - announcing that the sticker pimps would be at 4th Street Market passing out swag. They passed out stickers, Shirts, Tickets, and Hats

The value of their promotions is approx $5000 worth of on air shoutouts and they mentioned the food at 4SM and that they were there.

4SM posted on instagram and received a total of 180 likes plus comments and posted on the website.